Articles avec le tag ‘Poland’

Why travel to europe ?

Europe is a land area which can be viewed either as a continent in its own right or as the western extremity of the Eurasian continent, even as a sub-parts of the super continent of Afro-Eurasia, by location of view. It is sometimes called the « Old Continent », as opposed to the « New World » (America). On the cultural front, Europe has been a multiplicity of influences over the ages, and includes many countries that possess both a common heritage of linguistic, religious and historical and recent contributions from the « New World « and the Afro-Eurasia, particularly in former colonial powers. As such, Europe is a community of peoples, which tends to be politically, with the European Union, in an area of open civilization, forged in part by a millennial history, and secondly by mondialisation Lire la suite de cette entrée »

Poland put on football euro 2012 to attract tourists

Euro 2012 begins on Friday with the opening match between Poland and Greece played in the brand new National Stadium in Warsaw. Since June 2011 until the end of the tournament in early July, the communication operation « Poland is changing its image. Move your imagination « aims tourism markets French, English and German. Unlike its Ukrainian partner, entangled in the difficulties of a political, economic, security, or organizational, Poland did not wait for the competition to try to seize this great opportunity and launch a communication campaign to promote its image foreign tourists.

« We targeted these three countries primarily by asking ourselves the question: what to do to improve the image of Poland? « Said Elzbieta Janik, head of communications at the Polish Office of Tourism of Paris. Between 2008 and 2010, 225,000 French tourists visited the country. The campaign goes beyond the framework of Euro 2012 and aims to highlight the tourist attractions of the country. « The campaign, very general, conducted with EU funds, is the opportunity to present the various attractions of Poland. We address a wide variety of tourists. This objective is symbolized by the diffusion of selected clips where travelers about their experiences, their visit cities, or the nature of their sport, « says Elzbieta Janik. Lire la suite de cette entrée »